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Thursday, April 11, 2013

How To Create a Strong Personal Branding Statement


A few weeks ago, I met some of my boyfriend's family members from out-of-state for the first time. A few of them politely asked me, "What do you want to do now that you're out of college?"  At the time, I didn't have much to say beyond, "I'd like to land a full-time job and possibly go to grad school for something sort of educational technology related."

It wasn't the case that I didn't know what my talents and strengths were or what type of work I wanted to do, but I certainly hadn't prepared any organized way of telling them that. In short, I was lacking a personal branding statement, also known as an elevator pitch.

Personal branding is extremely important if you want to show others what you are capable of, and it is not enough anymore to have just a great online presence. You need to know what you would say to someone if they stopped you on the street and asked, "What do you do?"

A concise, confident, clear answer to this question will not only make a great first impression, it will instill in you a sense of clarity regarding what your career goals are and how you can best achieve them.

The best advice I have read so far about creating a personal branding statement comes from an article by J.T. O'Donnell over at Careerealism. She treats this process like a recipe. Combine the answers to 5 important questions you must ask yourself, and the result will be a delicious personal branding statement that you can be proud of.



Here's my statement after answering her questions:

I love to be the person who people go to for answers, like a human search engine. I can take information gathered from a number of sources and combine it into something useful and thorough that ultimately teaches other people something in a way that is easily understood.

I like to figure out what the problem is that needs to be solved, and then I start compiling a list of the resources I will need to use. I love to take notes to organize my thoughts, so I use many outlines and style them like a to-do list. I rely on a combination of my memory, writing, and organization skills to help get my point across to my audience. 

On family game night, I am the person who reads all the instructions for a new game before we play it so I can be familiar with the rules and details of it. Then, when people have questions, I can look up the answers and add my own interpretation of it so we can all learn to play the game the right way faster. 

In the past, I wrote more than 500 press releases for a branding organization. Our clients each had several social media profiles and websites whose information I had to combine into a 1-3 page press release. I have also tutored many students who were called in for job interviews after I taught them how to prepare their answers and streamline their resumes and cover letters.

I believe my skills would be of great value in the training industry as an instructional designer or training coordinator. Using my research skills, I would love to create training manuals, courses, and presentations for multiple industries that would help employees learn new skills and increase their efficiency.

By answering 5 questions, I was able to craft a personal branding statement for myself that speaks to my unique talents and can be modified to fit any situation.

Visit Careerealism today to learn how you can craft a unique statement of your own!

*This post is now on Slideshare!

Are there any other methods you use for creating your personal brand? What aspect of your personal brand is the strongest? What can you improve to help you get ahead in your career? Share your experiences by commenting below!

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